We continue sharing ways to promote stores created on the ShopsBuilder platform. One effective method is advertising through Telegram Ads ****— the official advertising platform by Telegram that allows placing ads in channels with large audiences (1000+), without requiring approval from administrators.
Telegram Ads can show advertisements to users who do not have a Telegram Premium subscription. Ads are displayed in public channels with more than 1000 subscribers and are visible on both mobile and desktop versions of the messenger. They appear at the bottom of the post feed.
✅ Pros of Telegram Ads
- Wide Reach: Access audiences in various channels without interacting with administrators, bots, etc., including channels where ads are not sold.
- Advanced Analytics: Convenient analytics tools help quickly assess your campaign's performance.
- Easy Entry: Start with a minimal budget and test different approaches.
- High Engagement: Ads are perceived as official by Telegram, boosting audience trust.
⚠️ Cons of Telegram Ads
- Payment via Cryptocurrency: Requires knowledge of cryptocurrency to top up your budget.
- Limited Formats: Text-only ads without images, videos, or strong sales language.
- Moderation Delays: Approval can take up to 48 hours.
📝 Step 1: Register in Telegram Ads
- Go to Telegram Ads and register using your Telegram account.
- Choose a personal profile or fill out an organization profile. In the second case, you can link your group or channel to the organization, granting admins access to ad campaigns.
💰 Step 2: Add Funds